Privacy Policy

Last updated: September 2026

South & Co respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how South & Co collects, uses, stores and discloses personal information in connection with our business, websites, events, experiences and communications.

It applies to South & Co and the events, experiences and brands we produce and operate, including YULE and other events and experiences developed by South & Co.

Information we collect

We may collect personal information including your:

  • name;

  • email address and telephone number;

  • postal or billing address where required;

  • information you provide when making an enquiry;

  • event, ticketing, booking or registration information;

  • mailing list and marketing preferences;

  • information provided when entering a competition, promotion or survey;

  • information provided in connection with an event, private event, brand activation or experience;

  • stallholder, supplier, performer, partner or contractor information; and

  • information generated when you use our websites, such as basic website analytics, cookies and device information.

We only collect information that is reasonably necessary for our business activities.

How we collect information

We generally collect personal information directly from you, including when you:

  • visit or interact with one of our websites;

  • subscribe to a South & Co or event mailing list;

  • purchase or register for tickets, workshops or experiences;

  • submit an enquiry or contact us;

  • apply to participate in an event as a stallholder, supplier, performer or partner;

  • enter a competition, promotion or survey;

  • attend or participate in an event or experience; or

  • engage South & Co to provide event, marketing or related services.

We may also receive information from service providers involved in delivering our events and services, including ticketing, registration and payment providers.

How we use your information

We may use personal information to:

  • respond to enquiries and communicate with you;

  • provide and manage our events, experiences and services;

  • process registrations, bookings and ticket purchases;

  • administer workshops, competitions and promotions;

  • communicate important information about an event or booking;

  • manage relationships with clients, suppliers, stallholders, performers, partners and contractors;

  • improve our websites, events, experiences and services;

  • meet our legal and administrative obligations; and

  • where you have consented or where otherwise permitted by law, send you marketing communications.

Marketing communications

If you subscribe to South & Co, we may send you news and updates about South & Co, including new events and experiences, offers, announcements and opportunities for early or priority access to tickets.

This may include information about events and brands produced or operated by South & Co, including YULE.

You can unsubscribe from marketing communications at any time using the unsubscribe link included in our emails or by contacting us.

Australian marketing emails require consent and must identify the sender, provide contact information and contain an easy way to unsubscribe. ACMA also recommends retaining a record of when and how express consent was obtained.

Sharing your information

We do not sell your personal information.

We may disclose personal information where reasonably necessary to organisations that help us operate our business, websites, events and experiences. These may include:

  • website and hosting providers;

  • email marketing platforms;

  • ticketing and registration providers;

  • payment processors;

  • event technology and booking providers;

  • professional advisers;

  • contractors and suppliers assisting with an event or experience; and

  • government, regulatory or other authorities where required by law.

We only disclose information where reasonably necessary for the relevant purpose.

Some third-party technology and service providers may store or process information outside Australia. Where applicable, the location and handling of that information may also be governed by those providers' privacy policies.

Cookies and website analytics

Our websites may use cookies and similar technologies to operate the website, understand how visitors use it and improve the website and our communications.

Depending on the services used on our websites, this may include analytics and marketing technologies provided by third parties.

You can generally manage cookies through your browser settings.

Storage and security

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

Personal information may be stored electronically by South & Co or by service providers we use to operate our business, websites, marketing, ticketing and events.

We retain personal information for as long as reasonably necessary for the purposes for which it was collected or as required by law.

Access and correction

You may contact us if you would like to request access to personal information we hold about you or ask us to correct information that is inaccurate or out of date.

We may need to verify your identity before responding to a request.

Privacy enquiries and complaints

If you have a question or concern about how South & Co handles your personal information, please contact us.

We will consider and respond to privacy enquiries and complaints within a reasonable period.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, events, technology or legal obligations.

The current version will be published on our website with the date it was last updated.

Contact us

South & Co
Email: info@southandco.net.au