South & Co is an Australian boutique event production studio creating refined culinary, cultural and lifestyle experiences, with a focus on design-led execution, storytelling and audience connection.
Founded by Event Producer Fiona Westall, former Event Director at News Corp Australia, and Marketing & PR Director Tobi O’Hanna, South & Co combines large-scale event production, creative direction, strategic communications and destination storytelling. Together, Fiona and Tobi have held senior positions across production, marketing and communications for some of Australia’s most recognised cultural and lifestyle events, including GQ Men of the Year, Noosa Food & Wine Festival, FIFA Fan Village, the National Indigenous Art Fair and the Noël Sydney Artisan Market at the Royal Botanic Garden Sydney — a 16-night Christmas festival that attracted more than 145,000 visitors.
South & Co has cultivated strong relationships with an exceptional network of Australian producers, artisans, chefs, suppliers and highly experienced contractors, enabling the studio to bring together the right creative and production talent for each project.
The studio specialises in creating thoughtfully curated, operationally precise and culturally meaningful experiences that connect audiences, brands and destinations.